How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We REALLY Want


A bold forecast of how the coming auction culture revolution will radically transform what, how, and why we buy.
Visionary entrepreneur Daniel Nissanoff breaks the news that the eBay auction phenomenon is about to explode in a big new way, revolutionizing how all consumers-not just eBay mavens-do their shopping, not only online but offline as well. The big payoff of this revolution is for consumers: They will be able to "trade up" more often to buy the brands they most want by embracing a new norm of temporary ownership: We will be able to buy more of the things we really want, because we'll also be regularly selling off the things we no longer want or need. We'll be transformed from an "accumulation nation" into an "auction culture." Consider this intriguing fact: In the new auction culture, Manolo Blahnik shoes, a Louis Vuitton handbag, a Hermes tie, or a Bugaboo baby stroller will actually be the better deals.
As huge as eBay has become-it is now the tenth-largest retailer in America-it has only scratched the surface of the potential for online buying and selling. In 2004, only 5 percent of all those who had bought something on eBay had also sold something on the site. But that is about to change-dramatically. Nissanoff reveals that a massive growth of online auction "facilitators" is under way that will make buying and selling online so hassle-free, so reliable, and so lucrative that the masses of consumers who have stayed away will jump aboard. Most prominent among the facilitators are dropshops, where you can bring your goods for sale and they'll handle the whole auction and shipping process. Thousands of such locations have opened in the last two years; they will soon be as pervasive as Starbucks shops. And that's only the beginning.
Daniel Nissanoff, who is at the center of the revolution as the co-founder of one of the leading-edge facilitator companies, introduces the full range of services cropping up-dropshops, authenticators, refurbishers and repackagers, personal reselling assistants, and closet cullers, as well as a wide variety of online shops that lease products, such as the hottest designer handbags and the latest-model golf clubs. He also reveals how all consumers can take advantage of these services for optimal shopping satisfaction and how entrepreneurs can get in on the booming business opportunities.
Even as the auction culture offers consumers and entrepreneurs a wealth of new opportunities, it will also pose serious challenges for retailers and brand managers. Nissanoff analyzes the challenges they will face and presents an ingenous set of strategies companies can employ to turn the challenges of the auction culture to their advantage.
Nissanoff writes, "Temporary ownership means just saying no to second-best and letting yourself reach for the things that will thrill you over and over again-guilt-free." Readers, start your auctions.


From Main Street to the upper echelons of society, we are beginning to accept and will soon vigorously adopt a new lifestyle, one predicated on the norm of temporary ownership and marked by the continuous replacement of our personal possessions. Owning and selling things secondhand will become second nature. I like to think of this practice as "auction culture," because it's the auction platform that has so far been the catalyst. But whatever label ultimately sticks, this transition will have a profound impact on our culture and values.
The critical inflection point is upon us. As eBay approaches new levels of depth and breadth, it is beginning to create a new ecosystem that will rapidly accelerate the liquidity of the consumer-to-consumer marketplace, making it easier for mainstream society to access it. The multitude of valuable services created by freshly minted start-ups feeding on this ecosystem will fuel a new level of buying and selling activity at a higher rate than we've seen before. It will ripple throughout the global economy.
This shift will redefine socially accepted norms for consumer buying and selling behavior. We will soon live in a world where the norm is to sell our iPods after using them for a year. Or to sell our $800 Jimmy Choo shoes after wearing them twice. Cell phone companies will automatically send us the newest, most high-tech mobile phone every six months. We'll essentially be leasing Rolex watches instead of buying them.


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Daniel Nissanoff is an entrepreneur who is an internationally recognized and accomplished expert in secondary market economies, technologies and businesses.
In 1994, the same year that eBay was founded, Nissanoff began focusing his professional energies on building a central online business-to-business exchange for the highly fragmented and inefficient electronic components industry. By the late 1990's, he had brought his vision to reality and founded a company called PartMiner. Working with a team of technologists from IBM's renowned Watson Research Center, Nissanoff built the "Free Trade Zone", a NASDAQ-like trading and information platform, which became one of the world's first business to business virtual marketplaces and the leading online marketplace for the semiconductor industry. Today, Partminer's digital solutions are used by almost all of the top electronics manufacturers in the world, helping facilitate billions of dollars in trade.
While at Partminer, Nissanoff invented the first commercially deployed business shopping robot and also holds various patents for marketplace technologies and business processes for the secondary market.
In 2004, having spent most of his professional life on the b2b sector, Nissanoff decided to dedicate the next phase of his life to the consumer side of secondary markets. In addition to sharing his vision globally by writing this book, he has spent the last year helping to build Portero, a specialty online facilitator focused on the secondary market for luxury consumer products.
Nissanoff was a 2001 finalist for the coveted Ernst and Young Entrepreneur of the Year Award. He was named a "Mover and Shaker of 2001" by Electronic Industry, alongside 14 CEO's of multi-billion dollar public electronics companies. His deal with IBM was recognized by Line 56 as one of the 20 Top Events in 2000. Under his leadership, Partminer was ranked as a Deloitte Fast 500 company, for two years in a row. He is also an active member of Young President's Organization (YPO), an international assembly of over 11,000 influential business leaders, since 1999. He has been a frequent public speaker and featured guest at prominent events worldwide including Internet seminars, venture capital workshops, semiconductor industry events, and platform user conferences. Hundreds of articles have been written about him, his companies, his views and cutting-edge strategies on the Internet.
Prior to conceiving Partminer, Nissanoff founded a software company that automated secondary markets. Previously, he was also an associate attorney in the corporate reorganization group of the law firm of Weil, Gotshal and Manges.
Daniel Nissanoff holds a J.D. from New York University School of Law and a B.S. in Economics from California State University, Northridge. He was born in L.A. and lives in Manhattan with his wife Amy and his son Asher.


Ebay and it imitators have profoundly changed the way consumers shop and buy, and Dan Nissanoff's FutureShop shows that what we've seen so far is only the beginning.

Michael Silverstein, Co-author of Trading Up and Senior VP, Boston Consulting Group

Books about e-commerce tend to be like uninspired sex: a convenient shortcut to a nap. But this one is like the jolt of a double espresso.

The Wall Street Journal

``Shopaholics and the rest of us will need Nissanoff's blueprint for the oncoming secondhand revolution that's just starting up as armies of pack rats clean out closets, garages, attics and sheds for profit.``

Palm Beach Post

``It's been a few years since dotcom explorers claimed to have discovered an online El Dorado. But Daniel Nissanoff has been there, and he has returned with a map that he says leads right to a $250 billion market. The best part? The trailhead begins with the junk piled up in our very own closets.``

Fast Company

If you think putting out $700 for a stroller is foolish extravagance, think again... The stroller is only one of scores of examples Nissanoff provides to drive home the point that consumers today are increasingly shedding their ``accumulation`` culture mind-set and are moving toward an ``auction`` culture mind-set.

Boston Globe

It would be a good investment to buy FutureShop -- new or used.

Arizona Daily Star

Would you buy a used engagement ring? What about a used share of Google stock? What's the difference? This breathtaking, clear, compelling book by Daniel Nissanoff reveals that in the future, there is no difference.

Seth Godin, Author of Free Prize Inside

Dan Nissanoff's FutureShop is an insightful look at an explosive new trend, revealing that the future looks bright for consumers and entrepreneurs alike, and that the new auction culture is here to stay.

David Bach, Author of The Automatic Millionaire and Start Late, Finish Rich

Ebay and it imitators have profoundly changed the way consumers shop and buy, and Dan Nissanoff's FutureShop shows that what we've seen so far is only the beginning.

Michael Silverstein, Co-author of Trading Up and Senior VP, Boston Consulting Group

What was the last business book you read that kept you up past your bedtime? This one will. Who knew that the future of secondary markets would be so entertaining?

Paco Underhill, Author of Why We Buy: The Science of Shopping

Dan Nissanoff views the future with a 'jeweler's eye,' and FutureShop is a quantum jump in strategic thought.

Ed McQuigg, Group VP Marketing, Richemont



FutureShop Review

Harvard Business Review (March 2006)

Top 25 under the covers

National Post (Feb 2006)

Knoxville franchises

Knox News (Feb 2006)

Goodbye To Hand-Me-DownsThe eBay Economy

(Washington Post Live Online Discussion, January 2006)

Goodbye To Hand-Me-Downs

(Parade, January 2006)

FutureShop Review

(Booklist, January 2006)

Interview with Daniel Nissanoff

(WIsconsin Public Radio, January 2006)

First-rate thinking on secondhand goods

(The Boston Globe, January 2006)

Auctions change the retail world

(MyrtleBeachOnline, January 2006)

A brand-new future for second-hand

(The Australian, December 2006)

Learn how to buy what you really want

(Arizona Daily Star, January 2006)

Presentes indesejados são vendidos no Ebay

(Diario Economico, January 2006)

FutureShop Review

(Digital Women, December 2005)

FutureShop Review

(Leader Values, January 2006)

Audiobook Review: 'Future Shop'

(The Palm Beach Post, January 2006)

Online auctions change the way we buy and use

(The Salt Lake Tribune, January 2006)

Business Books: Go ahead: Buy high and resell

(The Star-Ledger, January 2006)

Enjoying luxury on the cheap

(The Star-Telegram, January 2006)

Audiobook Review: 'Future Shop'

(, January 2006)

Reading List: FutureShop

(Fast Company, January 2006)

Online gift auctions temper post-Christmas blues

(The Baltimore Sun, December 2005)

Used Books Start to Shake Off Their Second Class Image

(The Christian Science Monitor, October 2005)

Shopping as a Lifestyle

(TCS Daily, December 2005)

Online gift auctions temper post-Christmas blues

(Financial Times, December 2005)

Regifting presents is new trend for Ebay

(Financial Times, December 2005)

Les gens seront de moins en moins gênés

(Libération, December 2005)

Pass the parcel growing in popularity

(The Australian, December 2005)

Regifting No Longer A Dirty Word

(NBC4i, December 2005)

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