“How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get Things We Really Want.”
According to a recent AC Nielsen survey, the average American owns over $2200 worth of unused items languishing away in the closet, attic, and garage. Can you imagine taking all that junk, auctioning it off online, and then using that newly-earned money to buy something you really want instead? In his groundbreaking book FUTURESHOP: How the New Auction Culture Will Revolutionize How We Buy, Sell, and Get the Things We Really Want (The Penguin Press; January 19, 2006; $24.95), Nissanoff boldly predicts that the online auction culture is going to explode in the near future and completely change consumerism as we know it.
Nissanoff describes how you can “trade up” for the good life with a little help from eBay and new online auction “facilitators,” called dropshops – businesses that will manage the online auction of your items and then package and ship them after they sell. As this secondary market starts to expand, more and more products will be available on a leasing basis and consumers will gradually come to view the ownership of most things as temporary. In FUTURESHOP Nissanoff predicts that new jobs and businesses will be created to support this burgeoning auction economy – from authenticators and restorers who will prepare used goods for reselling to consultants who will advise on what and when to sell. Nissanoff offers indispensable advice on how companies can stay ahead of the auction culture curve, including developing certified pre-owned programs for their brands, partnering with a leading dropshop, or creating their own online used-sales capability.
Daniel Nissanoff is a Web entrepreneur who founded one of the first successful online b2b exchanges, Partminer, and took it to a market value of $500 million. In 2004, he founded a new online facilitation company, Portero, specializing in the resale of luxury goods and affiliated with eBay. He has consulted to a number of Fortune 500 companies about business strategies for coping with the challenges of the online secondary markets. He was a 2001 finalist for the coveted Ernst and Young Entrepreneur of the Year Award.