FutureShop by Daniel Nissanoff (Penguin, 2006).

BY PACO UNDERHILL Saturday, March 4, 2006

DI was not prepared to like “Futureshop” by Daniel Nissanoff. Books about e-commerce tend to be like uninspired sex: a convenient shortcut to a nap. But this one is like the jolt of a double espresso. Who knew that secondary markets could be so interesting? In Daniel’s view, eBay is creating an “auction culture” that is transforming the way we shop on- and offline. After all, when a used car is transformed into a “preowned” Lexus, secondhand status has lost all its stigma. Lee Scott, the CEO of Wal-Mart, is quoted as having no concerns about the threat of Target, but eBay keeps him up at night.

How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We REALLY Want

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