Audiobook Review: 'Future Shop'

By Paul Lomartire, January 15, 2006

To catch a hard-charging future shopping wave early, you need to go shopping on Thursday, when Daniel Nissanoff’s Future Shop hits bookstores.

Shopaholics and the rest of us will need Nissanoff’s blueprint for the oncoming secondhand revolution that’s just starting up as armies of pack rats clean out closets, garages, attics and sheds for profit.

Evolving from eBay’s outrageous success, contends Nissanoff, is a nation caught up in auction culture. That not only means making cash from dusty, unused stuff of value but also temporary ownership of luxury items that you can’t really afford.

Diner waitresses, for example, showing up for a night on the town in a dazzling pair of Manolo Blahniks, mastering temporary ownership of $750 baby strollers, Louis Vuitton handbags and Calloway golf clubs.

And you won’t have to hit a keyboard to get on board this shopping and selling spree. You’ll just have to find a dropoff store, where you’ll take your item for someone else to list on an auction site. You’ll return to pick up your cash minus the seller’s commission and the auction site’s fee. Reader John H. Mayer carries you along as easily as he does on all those E!Celebrity Profiles.

An annoying problem with this and most audiobooks is not listing pertinent e-addresses on the packaging. Nissanoff offers several Web sites to combat counterfeiting famous products. But you’ll have to hit the hardcover to copy them down.

Author Nissanoff is upfront and open about an important fact: He is the owner of Portero, a growing chain of drop-off stores for Internet auction-bound luxury items.

What elevates his book is his reporting the origins of everything from flea markets in France to LaCoste shirts (it’s a crocodile logo, not an alligator) that were created for French tennis player Rene LaCoste in 1952. And who knew eBay’s birth went back to collectors of Pez dispensers?

How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We REALLY Want

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