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Goodbye To Hand-Me-Downs

By Lyric Wallwork Winik, Published: January 29, 2006

Daniel Nissanoff believes we’ll all have clean closets soon. How? Nissanoff, an online entrepreneur, says “we’re moving from an accumulation nation to an auction culture.” That is, people are buying items not to keep but to resell. In his new book, FutureShop, he predicts that more people will buy luxury goods like fancy handbags or $729 Bugaboo strollers (which, after two years, have been resold for $550) with the idea of using them for a time, then selling them to get back part of their value. Already, some manufacturers are so worried about the resale prices of their goods that they bid them up at eBay auctions, Nissanoff tells us. “Quality and resale are going to become consumer watchwords,” he adds. “Companies will have to make better products or turn to cheap throwaways.” Think that’s far-fetched? Nissanoff notes that lots of people said car leasing wouldn’t catch on either. “Now you’ll be making the same calculations with the rest of what you buy.”

How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We REALLY Want

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